Live With TDF
Welcome to the TDF VM Blog! Here is where we gather the latest visual merchandising news and share what we think about the VM industry. Read now to get the insights!
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July 15, 2021
Dutch contemporary artist Levi van Veluw, the creator of inaugural window display art for Hermès’ at Nordiska Kompaniet, said, “the window becomes an experience.” We know […]
June 1, 2021
Amid the deluge of trendspotting predictions, it is challenging yet imperative to identify directional insights. Beyond doubt, luxury brands are trying every possible way to stay afloat […]
March 31, 2021
According to Bain & Company, despite the rollout of Covid-19 vaccinations at the outset of 2021, the luxury market plummeted by 23% to €64 billion ($79 […]
January 19, 2021
Traditionally, luxury goods seemed worth it to consumers because they were able to reap the prestige of owning a product from a popular big-name brand. However, […]
January 1, 2021
Visual merchandising is to visualize the marketing ideas and add values to the products to appeal to customers and boost sales. It is done by creating […]
November 30, 2020
More post-pandemic changes are expected to hit the fashion industry. We’re used to traditional store window displays that clearly showcase a shop’s merchandise. Store windows are […]
October 27, 2020
Before the COVID-19 crisis hit, luxury brands were used to implementing experiential marketing techniques to create more immersive experiences between brands and customers. We’ve seen everything […]
October 15, 2020
Christmas is around the corner. Time for setting up the pop-up stores to celebrate this fantastic festival! With the tall handmade chandelier, St Louis’s pop-up store […]
September 22, 2020
While some of the COVID-19 safety restrictions are being lifted, the way we shop is still drastically different. Consumers are still scared, worried, and fearful – […]
