According to Bain & Company, despite the rollout of Covid-19 vaccinations at the outset of 2021, the luxury market plummeted by 23% to €64 billion ($79 […]
Traditionally, luxury goods seemed worth it to consumers because they were able to reap the prestige of owning a product from a popular big-name brand. However, […]
Visual merchandising is to visualize the marketing ideas and add values to the products to appeal to customers and boost sales. It is done by creating […]
More post-pandemic changes are expected to hit the fashion industry. We’re used to traditional store window displays that clearly showcase a shop’s merchandise. Store windows are […]
Before the COVID-19 crisis hit, luxury brands were used to implementing experiential marketing techniques to create more immersive experiences between brands and customers. We’ve seen everything […]
Christmas is around the corner. Time for setting up the pop-up stores to celebrate this fantastic festival! With the tall handmade chandelier, St Louis’s pop-up store […]
While some of the COVID-19 safety restrictions are being lifted, the way we shop is still drastically different. Consumers are still scared, worried, and fearful – […]
According to The Vogue – The Omnichannel Playbook, online and offline interdependency is increasing in the luxury consumer market. The luxury industry embraces more technological developments […]
https://youtu.be/8QCeLsTHp40 It is so lucky that our TDF teammate had a chance to visit the captivating ‘Christian Dior: Designer of Dreams’ exhibition in Shanghai. It is the […]