Featuring Burberry’s signature Olympia bag, the luxury brand sets up a pop-up at the LANDMARK with the mall’s largest statue and installation. The statues reminiscent of ancient Greece in the pop-up reflect a contemporary approach to classicism to highlight the inspiration and craftsmanships of the Olympia bags.
Being the digital pioneer in the luxury industry, Burberry again enhances the customer experience with a unique augmented reality. It brings the powerful sculptures to life digitally to create an interactive and immersive shopping experience.
Photo Shot at LANDMARK, Central, Hong Kong