To celebrate the 100th anniversary of Chanel No. 5, Chanel launched a global campaign with Chanel Factory 5 beauty pop-ups around the world. The experiential pop-ups are all over white, black and vivid colours, with a limited edition beauty collection highlighting the signature scent.
The playful factory-setting pop-ups showcased 17 everyday objects inspired by No.5. Visitors can see the large props with simplistic and industrial packaging. Notably, the experiential journey in the pop-ups demonstrated that luxury is in the experience we have of things.
Photo Shot at 8 Queen’s Road, Central, Hong Kong