FENDI CAFFE - Summer 2021 Capsule Collection

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We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. If you want to learn more about our VM services, please drop us an email!

《VM Inspiration For This Week》

To celebrate the Summer 2021 Capsule Collection featuring FF Vertigo collaboration with Sarah Coleman, FENDI cooperates with Hong Kong local cafe, BETWEEN, to present this collection with a tent-inspired cafe.

Using the FF vertigo motif on the tent with the house yellow colour, FENDI infuses the summer vibe to the shoppers in the shopping mall, Harbour City. An immersive shopping experience is essential in the luxury pop-up store, so FENDI offers FENDI and Vintage Polaroid OneStep Close-Up 600 instant camera to let shoppers capture the memorious moment in the temporary cafe.

Photo: Harbour City, Tsim Sha Tsui, Hong Kong

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