collaborated pop-up store, TDF visual merchandising production
In this Chinese New Year, GUCCI® introduce a playful Doraemon x GUCCIcollection. We understand that the pop-up store has become a permanent strategy for luxury brands to reach local customers. Hence, to bring the exclusive shopping experience, GUCCI set up the collaborated pop-up store in different locations to reach local customers.
This strategy helps to impress and stop shoppers in their track. Ultimately, it increases brand awareness and also new customers.