In this Chinese New Year, GUCCI® introduce a playful Doraemon x GUCCI collection. We understand that the pop-up store has become a permanent strategy for luxury brands to reach local customers. Hence, to bring the exclusive shopping experience, GUCCI set up the collaborated pop-up store in different locations to reach local customers.
This strategy helps to impress and stop shoppers in their track. Ultimately, it increases brand awareness and also new customers.
Shot at Harbour City, Tsim Sha Tsui, Hong Kong
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