1. L'Occitane
Adopting oriental design on the display objects, L’Occitane brings the Chinese New Year festive mood to town. The vibrant and catchy pink of the display objects highlights the holiday gift sets.
Besides, the display objects are crafted with cardboards which remind shoppers of the brand’s value.
Photo: Shot at Yoho Mall & Harbour City, Hong Kong
2. Chaumet
Chinese New Year is coming; hence, we can find that different luxury brands decorated their store windows with the festive mood. Chaumet changed their display partitions with lucky red and matched with a dash of gold.
It is not necessary to have a colourful and energetic design in the festive store windows. The luxurious and simple display backdrops and display objects are enough to surprise the shoppers.
Shot at Harbour City, Tsim Sha Tsui, Hong Kong
3. Christian Louboutin
To celebrate this Chinese Lunar New Year, Christian Louboutin reinterprets the Chinese zodiac of 2021, the Ox, to playful and bold style statement. We can see the festive window display in a contemporary style with the abstract art prints and an Ox character.
The Ox cartoon is holding the featured bag in the festive window display to highlight Chinese New Year’s special selection. The luxury shoes are also showcased on vivid-coloured display stands.
Photo Shot at Harbour City, Tsim Sha Tsui, Hong Kong
4. Roger Vivier
To celebrate the year of the Ox, Roger Vivier uses the stunning red colour to embellish the open festive store windows. The decorated flower props highlight the Chinese New Year theme. It is a communication tool to entertain and guide shoppers to explore the selected products from Autumn-Winter 2020 Collection in the open festive store windows.
Photo Shot at K11 Musea, Tsim Sha Tsui, Hong Kong
5. Chopard
Every year luxury jewellers launch holiday windows to celebrate Chinese New Year. Chopard embellishes the store windows with fishes. In China, it is to wish people to have a surplus of food and money every year. Such a message meets the culture of the target audience, especially affluent customers. Besides, using gold and lucky red for the display objects suits the festive mood.
Photo Shot at Harbour City, Tsim Sha Tsui, Hong Kong
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