FENDI – SS21 Collection
March 16, 2021
Louis Vuitton – LV x UF Collection
March 18, 2021
We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. If you want to learn more about our VM services, please drop us an email!
1. Sisley - Sisleÿa L'Intégral Anti-Âge La Cure
Sisley embellished the skincare store windows with green backdrops and gold ginkgo props. It accentuates the mechanisms of its Sisleÿa L’Intégral Anti-Âge La Cure collection. The green represents the energy of skincare products.
Photo Shot at K11 Musea, Tsim Sha Tsui, Hong Kong
2. Christian Dior - SS21 Ready-to-Wear Collection
Since the concept of #WFH changed the life of everyone in 2020, Maria Grazia Chiuri, the Christian Dior designer, created comfort wear for the SS21 Ready-to-Wear collection. Inspired by the savoir-faire and the arts, we can see free-flowing sheer fabrics and sophisticated embroidery.
Therefore, store windows in Dior stores were adorned with a gardening theme, including floral patterns and half-transparent pillars, to showcase the products. Bringing the garden into the indoor, the design of the store windows created a soothing and comfy mood. The impressive design illustrated the bohemian style of the collection and delivered positive energy to the shoppers.
Photo Shot at Causeway Bay, Hong Kong
For more details on our projects of window displays, product displays, and fixtures, please do not hesitate to contact our project management team at enquiry@tdf-asia.com or give us a call +852 2116 9583.
3. Cartier – PASHA DE CARTIER 2021
We all know that the Pasha de Cartier collection features the “square within a circle” design and a gold cage-style dial cover. Hence, Cartier applied the design concept with the LED illumination to interpret the signature design in the seasonal window scheme. The square LED light represents the square seconds track, while the circles represent the face and the case.
Notably, store windows are matched with QR codes to engage with shoppers to increase the foot traffic of the store and also online traffic.
If you have exciting production projects in the skincare or jewellery store windows, product displays, and fixtures, welcome to check out our services here or contact us directly.
