Traditionally, luxury goods seemed worth it to consumers because they were able to reap the prestige of owning a product from a popular big-name brand. However, […]
More post-pandemic changes are expected to hit the fashion industry. We’re used to traditional store window displays that clearly showcase a shop’s merchandise. Store windows are […]
Before the COVID-19 crisis hit, luxury brands were used to implementing experiential marketing techniques to create more immersive experiences between brands and customers. We’ve seen everything […]
While some of the COVID-19 safety restrictions are being lifted, the way we shop is still drastically different. Consumers are still scared, worried, and fearful – […]
According to The Vogue – The Omnichannel Playbook, online and offline interdependency is increasing in the luxury consumer market. The luxury industry embraces more technological developments […]
Coronavirus has changed the world in ways many of us never saw coming, the fashion industry included. Physical luxury stores are getting creative. While trying to […]
Awareness surrounding sustainability has been a hot topic now for the last couple of years. We have seen numerous brands pledge to “do better” when it […]
(Photo: LOUIS VUITTON, Shot at Landmark, Central, Hong Kong) As we are begging to approach the post-pandemic stage of the novel coronavirus, European governments started to […]