Fabrics in Retail Store displays
We encourage visual merchandising designers to take advantage of fabric’s various characteristics to create unique looks for your visual merchandising stories.
Fabric textures can influence the perception of colors, so creative visual merchandising concepts select and combine different fabrics with building a story for retailers. Inviting textural materials, including leather, paper, velvet, and microfiber, helps engage affluent shoppers and show the artisan value of the luxury brand.
Fabric encourages customer experience through touch and feel. Research suggests that the top reason people decide physical retail over online or eCommerce stores is that retailers can be tactile with table displays. The key takeaway here: create presentations that enable tactile interaction with your products or display tables – don’t miss out on a chance for a customer to connect with your product and brand. The fabric is a visual and tactile delight for your customer.
You can utilize different fabric styling techniques to convey other messages and ideas to your customers. Fabric design techniques include wrapping, embossing, debossing, and embroidering, incorporating raised and lowered images or patterns into your visual merchandising design.
The dimensional elements of fabrics can add a distinct and stunning look to create a lasting first impression on retailers. In most cases, heat transfer and silkscreen print are adopted to print large or small patterns on the selected fabric to tie with the particular theme of the collection.
So, there are many advantages to adding fabric to visual merchandising projects, such as:
- Easy to obtain
- Welcoming and inviting mood
- A sense of contrast
- Easy to combine with other materials such as MDF, acyclic, and fabric
The mood and style behind the visual story lie in craftsmanship, visual appeals, and relevance. Let’s look at the examples below to see how the fabric is adopted in luxury stores.