Wood/(Medium-density Fibreboard) MDF in Retail Display
Sustainability is gaining traction in the luxury industry. As luxury brands have set their sights on sustainability goals, the supply chain is top of mind for recalibration to decarbonise the production process, whereas the brands tend to reconsider possible materials for manufacturing sustainable or recyclable installations. Compared to plastic, solid wood/MDF is a choice for more eco-friendly production to reduce the environmental impact. As different luxury brands have varying sustainability standards and codes of conduct, material selection for visual merchandising projects is subject to the guidelines provided by the brands.
The versatility of wood is best manifested in production of diverse merchandising props/POP displays through a wide range of applicable techniques such as bending, shearing, CNC, sanding, grinding, varnishing, veneer application and more. Besides, solid wood is endowed with distinctive wood patterns and an extensive array of shades that can vividly enrich the visual delivery of the stores. Based on the design concepts, brands can select the most suitable type of wood to convey corporate narratives. For example, to deliver the message of embracing nature or an eco-friendly image, solid wood (i.e., oak, beech, ash wood), MDF, bamboo and plywood are the go-to materials for visual merchandising projects.
To name a few advantages of incorporating solid wood into your visual merchandising concepts:
- Durability and resilience
- Aesthetic enjoyment
MDF indeed is a high-quality composite material made from recycled wood fibres and resin, making it possible to reduce waste from the production of wood boards and beams. Among the perks of applying MDF to visual merchandising projects are:
- Imparting eco-friendliness and concern for nature
- Bringing less detriment to the environment
- More resistance to warping and cracking compared to solid wood
- Easy combination with other materials such as fabrics and metal
The high utility of wood/MDF makes itself a popular base material to make window displays and POP display tools for luxury brands and merchandising. Let’s see how some high-end luxury fashion and skincare brands have integrated the usage of the material into their visual storytelling for merchandising: