ANYA HINDMARCH’s latest collection in February, I AM A Plastic Bag, features the carbon-neutral project on her handbags which is made from recycled 500ml PET bottles.

To highlight the theme of the collection, the fashion window display in Hong Kong or even around the world are filled with plastic bottles. The impressive amount of plastic bottles in the shop delivers a WOW effect to the shoppers. Still, the design of the fashion window display is enough to send a simple message about eco-fashion and raises the awareness of shoppers about the daily consumption of plastics.

There are also taglines and descriptions about the local daily consumption of plastic bottles which let people know how much plastic waste local people create. For instance, 5.5 billions of plastic bottles are sent to landfill each year in Hong Kong.