Bally SS21 | Elemental Balance

《VM Inspiration For This Week》

Bally presents “Elemental Balance” for Summer/Spring 2021 with a short film titled Daydream. This collection honours the heritage of craftsmanship with natural materials and legacy details. Thus, Bally chose to film the collection in the countryside to rearticulate itself as an earthy and connected-to-nature luxury brand.

To further interpret the theme, it brings the scenes in the film to the luxury store windows. We can also see the display tables in lightbox forms covered with concrete effects and decorated with plant-like props that illustrate a sense of environment and place. Hence, it can strengthen the brand’s image in the customers and express its eco-friendly image to new visitors.

If you have exciting production projects in window campaigns, product displays, and fixtures, welcome to check out our services here or contact us directly.

Intellectual Property Disclaimer: The materials shared here are intended solely for inspirational and educational purposes to foster creativity and discussion. They are not meant for commercial use, and we do not claim ownership or rights to any trademarks, logos, designs, or copyrighted materials [more details].

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