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August 31, 2023We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. If you want to learn more about our VM services, please drop usย an email!
1. Berluti - Spring/Summer 2023 Collection

The partnership between luxury fashion house Berluti and the BWT Alpine F1 Team represents the union of excellence, innovation and passion.
To honour this exciting collaboration for the 2023 season, Berluti unveiled itsย collectionย with striking in-store displays that fused the worlds of high fashion and elite motorsport. Berluti’s signature shoes were showcased alongside props evoking the cutting-edge tyres representing F1 cars.
Photo shot at Landmark, Central, Hong Kong

2. Jimmy Choo - Instinctive Glamour


Inspired by the energy of summer romance and the glamour of sun-drenched days, Jimmy Choo’sย summer collectionย elevates shoppers’ wardrobes with metallic gladiator sandals, luxurious beach bags, and lavish poolside items.
Stepping into the store transports you to vivid vacation fantasies. Through the windows, warmth awakens your senses and vibrant colours overflow, fueling shoppers’ imaginations for joyful days to come. The tropical setting and the sun-drenched scene were decorated in the store windows to express the collection theme.
Photo shot at Landmark, Central, Hong Kong
3. LOEWE - FW23 Collection

LOEWE reimagines the Puzzle bag’s structure with the striking new Puzzle Fold bags for FW23. Dimensional contrasts and a riveting interplay of graphic, architectural panels reinvent the traditional silhouette. New two-tone leather palettes add intrigue, highlighting the architectural aesthetics.
Expert Spanish craftsmanship shapes soft leathers into these geometric constructions with meticulous skill and artistry. Each bag is a modern masterpiece, sculpted with precision to fold and bend unexpectedly.
The season’s campaign highlights the Puzzle Fold’s remarkable design attributes through visually impactful backdrops. LOEWE continues pushing creative boundaries and enticing discerning eyes in stores and beyond.
Photo shot at Landmark, Central, Hong Kong

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