Blancpain Chinese New Year 2021

《VM Inspiration For This Week》

To fit the Chinese New Year’s festive mood, Blancpain used red and gold colours to illustrate the store window’s holiday story narrative. The red represents luckiness; the yellow represents wealth in China. Such vibrant colours attract shoppers’ attention. Besides, the refined craftsmanship of the display tools in the store window matches the watchmaker’s know-how.

Photo Shot at Shanghai IFC, China

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