To fit the Chinese New Year’s festive mood, Blancpain used red and gold colours to illustrate the store window’s holiday story narrative. The red represents luckiness; the yellow represents wealth in China. Such vibrant colours attract shoppers’ attention. Besides, the refined craftsmanship of the display tools in the store window matches the watchmaker’s know-how.
Photo Shot at Shanghai IFC, China
For more details on our visual merchandising projects of window displays, product displays, and fixtures, please do not hesitate to contact our project management team at email@example.com or give us a call +852 2116 9583.