Christmas Holiday Windows 2023

We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. Let’s take a throwback to what inspired us last year before we get ready for the upcoming festive window displays!
Luxury brand Louis Vuitton unveiled its Holiday 2023 campaign celebrating the joy of travel. On window displays are signature pieces catering to all transport and holiday needs – from classic monogram handbags to stylish heels.
 
Most striking are playful teddy bear mascots guiding window installations. Their wonder at holidays abroad sprinkles voyeurism into even the most miniature accessory display. The dreamy scenes will linger in customers’ minds long after the campaign ends.
 
A hallmark of luxury, the assortment spans gender and product categories. This reflects Louis Vuitton’s balanced approach to luxury – appealing to jet setters every travelling need wherever life’s journeys may lead. The campaign is an artful inspiration for anyone longing to pack their bags this season.

Photo shot in Landmark, Hong Kong

1. Louis Vuitton - Joy of Travel

2. LOEWE - Holiday Season 2023

Spanish fashion house LOEWE ushered in the holiday season with a whimsical collection featuring a collaboration with renowned Kyoto ceramicist Suna Fujita. Intricately hand-painted dessert characters and landscapes adorn leather goods and accessories.

The collaboration also brings Suna Fujita’s miniature world to the festive windows. The gorgeous window props exude playful festivity and amplify the joyous vibes. Creativity, whimsy and philanthropy are incorporated into every detail of the window campaign.

Photo shot at Landmark, Hong Kong

3. Prada Holiday Season 2023 - Private Sphere

Prada has launched an immersive new campaign that takes viewers on a mystical journey inspired by the duality of inner reflection and social gatherings. The campaign features striking visuals captured by Willy Vanderperre, with shining orbs representing private spaces for imagination and fantasy.

These glossy spheres contain intimate yet galactic dreamscapes, creating mini exhibits within themselves. The simple backdrops and soft lighting used in the festive store windows surround the spheres, emphasizing the idea of encasing different worlds. This concept allows Prada to symbolize the fantasy of an impossible voyage, blending introspection with futuristic wanderlust.

Overall, Prada’s campaign offers a thoughtful symbolic escape for the holidays and beyond, providing a way to explore a personal and universal world.

Photo shot at Landmark, Hong Kong

For more details on our projects of window displays, product displays, and fixtures, please do not hesitate to contact our project management team at enquiry@tdf-asia.com or give us a call +852 2116 9583.

Other Window Displays

We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples

We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples

We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples

We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples

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