Inspired by family time and personal reflection, Silvia Venturini Fendi presented FENDI’s SS21 collection in a minimalist style that highlights motifs of home and domestic life. We can see the beautifully embroidered linen in muted colours.
In SS21 collection show notes, it read, “Time spent with family — generations reunited at home in Rome — is a catalyst for quiet introspection: at the window or in the garden, watching the world go by”. FENDI thus chose to use the U-shaped props and sunset colours on the backdrop to mimic people’s view outside of the window in the window displays.
Photo Shot at Shanghai IFC, China
For more details on our visual merchandising projects of window displays, product displays, and fixtures, please do not hesitate to contact our project management team at firstname.lastname@example.org or give us a call +852 2116 9583.