Gucci Basket Pop-up Store

Inspired by a classic outdoor basketball court and street culture, the latest Gucci pop-up store is embellished with the 90s sporty vibe for Alessandro Michele’s brand-new Gucci Basket sneakers. Such an energetic and sporty installation is integrated with the arcade basketball game at its VR station “Gucci Burst”. It thus connects the online shopping journey with an offline presence.

The Gucci Basket features self-expression of on-and off-court style in new eco-friendly fabric, so shoppers can explore a new series of unisex, high-top sneakers that effortlessly match 25 Eschatology ready-to-wear essentials.

Photo shot at K11 Musea, Tsim Sha Tsui, Hong Kong

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