Inspired by a classic outdoor basketball court and street culture, the latest Gucci pop-up store is embellished with the 90s sporty vibe for Alessandro Michele’s brand-new Gucci Basket sneakers. Such an energetic and sporty installation is integrated with the arcade basketball game at its VR station “Gucci Burst”. It thus connects the online shopping journey with an offline presence.
The Gucci Basket features self-expression of on-and off-court style in new eco-friendly fabric, so shoppers can explore a new series of unisex, high-top sneakers that effortlessly match 25 Eschatology ready-to-wear essentials.
Photo shot at K11 Musea, Tsim Sha Tsui, Hong Kong
For more details on our visual merchandising projects of luxury menswear window displays, window props, product displays and fixtures, please do not hesitate to contact our project management team at firstname.lastname@example.org or give us a call at +852 2116 9583.
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