Inspired by the Kraken attack, Hermès delivered a poetic story in the window displays for its Resort 2021 Ready-to-Wear collection. The theme was based on Kraken attacking ship. It adorned decorated props, including the crew and the boat, to showcase the collection’s feature products.
While the story of the window displays is abstract, it is a good starting point of the customer shopping journey.
Photo Shot at Causeway Bay, Hong Kong