Longchamp x Emotionally Unavailable Capsule Collection

《VM Inspiration For This Week》

Collaborations between high fashion houses and streetwear labels have been popular in recent years. This time, we focus on the cooperation between Longchamp, French luxury house, and Emotionally Unavailable, streetwear brand. This collaboration comes with a tagline, “Been a CHAMP a LONG time, ” highlighting Longchamp’s iconic Le Pliage line.

Inspired by boxing, the collection advocates heartbreak, deep love and self-strength. The positive message is delivered via the retail store windows to engages with the passersby. Hence, we can see the boxing scenes seemingly in the retail store windows, boxing-style in-store displays and backdrops.

Photo shot at SOGO, Causeway Bay, Hong Kong

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