Max Mara – FW21 Collection

《VM Inspiration For The Week》

When the storefront attracts attention from passers-by, the enticing window props always come first. As part of the 70th Anniversary celebration, Max Mara put the adorable teddys in the shop window. The iconic mascot of the fashion brand evokes love and compassion.

With the balancing lighting arrangement, the shop window easily catches passers-by eyeballs and increases the dwell time to explore the exclusive collection.

Photo shot at ELEMENTS, Kowloon, Hong Kong

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