Montblanc’s new watch window campaign 2020 focuses on the 1858 Geosphere watch, which a timepiece is inspired by the ice whites and deep blues of an Alpine glacier.
Snowcap, Montblanc emblem, is rendered as a moiré pattern which becomes the decorative display in Montblanc’s new watch store display window this year. The illuminated moiré pattern creates a feeling of movement and illusion. Such an illusion effect helps to amplify the brand message and draw the attention of shoppers when shoppers pass on the street and see it. The 1858 Geosphere watch at the centre of the watch store display window thus becomes an intriguing focal point.
Photo: Shot at Harbour City, Tsim Sha Tsui, Hong Kong
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