1. Chloe - Store Window Display
Creative women and fashion-art collaboration are what you can find in the stunning Chloe Fall 2020 Ready-to-Wear collection. The romantic dresses are given a personal touch to make every piece special.
To fit the collaboration of this collection, there is a large backdrop showing Rita Ackermann painting in the fashion store window to highlight the collaboration. From the elevated displays in the fashion store window, it thus guides shoppers’ eyeballs when they are checking out the items in the window.
Photo: Shot at Harbour City, Tsim Sha Tsui, Hong Kong
2. Versace - Fashion Store Windows
Versace FW 2020 focuses on “hyper-femininity” and “hyper-masculinity” which we can see exaggerated shoulders and hips and nipped waists and also oversize polos. To catch the eyeballs from the shoppers in the shopping mall, they choose to display items with vibrant colours in the fashion store windows.
Photo: Shot at Harbour City, Tsim Sha Tsui, Hong Kong
3. Tom Ford Pop-up Store
To create more immersive experiences between brands and customers, Tom Ford set up its BITTER PEACH pop-up store to get closer with the local community. The glamourous modern design brings customers to a new journey of AR and new fragrance products.
Photo: Shot at K11 Musea, Tsim Sha Tsui, Hong Kong
4. Pitanium Popup Store
Targeting the millennials, PITANIUM, a Hong Kong brand, set up its pop-up store to show up where it makes sense. PITANIUM, referring to pink titanium so that we can see pink as the theme of the store with an addition of white to enhance the WOW effect. The arch design and fancy colour make the pop-up store stands out in the shopping mall. Therefore, the pop-up store design is favourable to build brand awareness and increase the foot traffic to the store.
Photo: Shot at Harbour City, Tsim Sha Tsui, Hong Kong
For more details on our projects of window displays, product displays, and fixtures, please do not hesitate to contact our project management team at enquiry@tdf-asia.com or give us a call +852 2116 9583.
