Without choosing to use shadowbox window displays, Pomellato, the Italian avant-garde jewellery brand, uses classy showcase windows to display their sumptuous items. The stylish brass grillage at the back of each showcase, matching with the signature blue panels, invite shoppers to discover the jewellery through the striking cabinets. Notably, the transparent showcase windows allow shoppers to see the store interior partially. It thus adds an air of mystery and arouses shoppers’ curiosity to explore more in the store.
Photos shot at IFC, Central, Hong Kong