Prada – Fall/Winter 2021

window campaign, store window, visual merchandising, window backdrop, TDF visual merchandising production

《VM Inspiration For The Week》

The Fall/Winter 2021 Prada campaign explores the evocation of feeling with the “Feels Like Prada” theme. It highlights the tactile touch of objects; hence, you can see the enlarged details of knitwear and patten on the backdrops in the window campaign. 

The glamours collection created by Miuccia Prada and Raf Simons is inspired by the idea of change and transformation, opening possibilities since the concept of “normal” is not coming back and takes longer than it should have. 

Photo shot at Harbour City, Tsim Sha Tsui, Hong Kong

window campaign, store window, visual merchandising, window backdrop, TDF visual merchandising production
window campaign, store window, visual merchandising, window backdrop, TDF visual merchandising production

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