“Prada Glow” Pop-up
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October 11, 2021
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October 19, 2021We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. If you want to learn more about our VM services, please drop us an email!
《VM Inspiration For The Week》
To celebrate the continued collaborative vision between Miuccia Prada and Raf Simons, Prada debuts its Prada Glow Popupseries starting from Paris. It reveals elements of light and colour blending dynamically to give life to a contemporary universe, full of energy. Hong Kong is the second destination to set up the stunning Prada Glow Pop-up.
The popup series features the Italian fashion house’s triangle logo at the store’s centre, surrounded by chromatic lighting effects – from purple to orange and green. The architectural display prop is structured with the House triangles and neon lights to bring the mesmerizing effect to the shoppers and guide them to the Prada fashion world.
Photo shot at K11 Musea, Tsim Sha Tsui, Hong Kong
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