“Prada Glow” Pop-up
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To celebrate the continued collaborative vision between Miuccia Prada and Raf Simons, Prada debuts its Prada Glow Popupseries starting from Paris. It reveals elements of light and colour blending dynamically to give life to a contemporary universe, full of energy. Hong Kong is the second destination to set up the stunning Prada Glow Pop-up.
The popup series features the Italian fashion house’s triangle logo at the store’s centre, surrounded by chromatic lighting effects – from purple to orange and green. The architectural display prop is structured with the House triangles and neon lights to bring the mesmerizing effect to the shoppers and guide them to the Prada fashion world.
Photo shot at K11 Musea, Tsim Sha Tsui, Hong Kong
For more details on our visual merchandising projects of storefront window displays, window props, product displays and fixtures, please do not hesitate to contact our project management team at enquiry@tdf-asia.com or give us a call at +852 2116 9583.
