《Christmas Display In The Week》
In Roger Vivier’s festive campaign, the Maison celebrates Christmas with the film ‘Christmas Carousel‘ collaborating with French singer Kimberose.
In the holiday film, she plays a struggling singer invited to a forsaken theatre by a stranger. Inside, her dreams come true via a vivid carousel unicorn. Hence, to extend the campaign message from online to offline, the Maison reimagines the scene in the store holiday windows with a giant carousel prop to highlight the glamourous products. It thus strengthens the campaign message when shoppers see the inspiring holiday props.
Photo shot at Landmark, Central, Hong Kong
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