July’s Top Stories About Visual Merchandising Windows

1. Rolex 2020 – Luxury Watch Shop Windows

TDF_Visual Merchandising Storytelling Manufacturing Specialist_Rolex_Luxury Watch Shop Window Displays

As usual, Rolex used its signature green to be the background of its luxury watch shop window. The bright colours of the display elements create contrast with the dark background and thus enhance the customer interaction with the products. Notably, the spotlights focus on display products which the variation is appealing and able to highlight the beauty and design of the products. Shoppers can then concentrate on the products in the shop window.

Photo: Rolex, Shot at ELEMENTS, Kowloon, Hong Kong

TDF_Visual Merchandising Storytelling Manufacturing Specialist_Rolex_Luxury Watch Shop Window Displays
TDF_Visual Merchandising Storytelling Manufacturing Specialist_Rolex_Luxury Watch Shop Window Displays

2. Vacheron Constantin – 2020 Luxury Watch Windows

Vacheron Constantin_Luxury Watch and Clock Window Displays

Unlike clothes in the fashion industry, watches are relatively small items — luxury watch windows from Vacheron Constantin choose contrast colours to draw the attention of shoppers. The gold, pink, purple and white colours thus help to deliver the elegant mood of the theme. Elevating certain luxury watches to get close to eye level, it also helps to turn people’s head for a second glance.

Photo: Vacheron Constantin, Shot at ELEMENTS, Kowloon, Hong Kong

Vacheron Constantin_Luxury Watch and Clock Window Displays
Vacheron Constantin_Luxury Watch and Clock Window Displays

3. BALLY – SS2020 Window Displays

Visual-Merchandising-Storytelling-Manufacturing-Specialist_Shop-Window-Display_BALLY-SS2020

The partially closed windows from BALLY’s Spring Summer 2020 – Graphic by Nature collection uses a natural world as the theme to feature its products. The clean and fresh look brings customers to interact between design and the natural environment. The elements of the window displays highlight the sense of ease and elegance of the collection.

Photo: BALLY, Shot at Harbour City, Tsim Sha Tsui, Hong Kong

4. HERMES – SS2020 Window Displays

TDF_Visual Merchandising Manufacturing Specialist_Hermes_Luxury Shop Window Display

The creative and eye-catching Hermès Summer-Spring 2020 luxury closed window guides you to start a personalized shopping journey in Hermès. For the summer-spring theme, shoppers can feel the energetic mood based on the vibrant colours and the stylish hats displaying in the window.

Photo: Hermès, Shot at Lee Garden, Causeway Bay, Hong Kong

If you have exciting production projects in window displays, product displays, and fixtures, welcome to check out our services here or contact us directly.

Intellectual Property Disclaimer: The materials shared here are intended solely for inspirational and educational purposes to foster creativity and discussion. They are not meant for commercial use, and we do not claim ownership or rights to any trademarks, logos, designs, or copyrighted materials [more details].

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