
The Rise of Mega Flagship Stores – Stronger Brands, Enhanced Experiences
August 31, 2023We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. If you want to learn more about our VM services, please drop usย an email!
1. Burberry - Inspired by the beach

Nothing says summer like a day spent relaxing at the beach. Inspired by sunny beach days, crisp ocean breezes, and all the joys of summer escapism, Burberry’s 2023 summer line is full of easy, effortless pieces that evoke beachside getaways’ relaxed yet refined aesthetic.
Stop in their windows to be surrounded by the spirit of summer, even on the dreariest of days. The window displays feature vivid swim rings patterned with Burberry’s iconic checked print. Lean back and close your eyes – you’ll swear you hear the waves lapping at the shore!
Photo shot at Landmark, Central, Hong Kong

2. Moncler - MONCLER X FRGMT by Hiroshi Fujiwara


Moncler and Hiroshi Fujiwara present a collaboration with a whimsical celebration of creativity and self-expression. Fujiwara’s vision brings new life to the collection with a fresh logo and a range of gender-neutral pieces.
Spot the oversized gorilla and flamingos in the window displays – representing the playful spirit driving the gender-neutral collection, with fun prints and re-imagined logos that encourage self-expression over status.
Photo shot at Landmark, Central, Hong Kong
3. Jaeger-LeCoultre - The Golden Ratio

Drawing from the golden ratio’s visual appeal, Jaeger-LeCoultre’s store windows feature the Clous de Paris pattern in meticulously balanced proportions.
Elegance meets harmonious design in the textual display. Subtle Reverso engravings pay homage to the iconic collection’s origins. Reserve yours to uplift valuables in classical beauty.
Photo shot at Landmark, Central, Hong Kong

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