
September | Monthly Store Window Display Inspiration
September 5, 2023We gather the latest Visual Merchandising news and share our thoughts about the VM industry. These are exciting display examples of VM that inspire and catch our eyes. Let’s take a throwback to what inspired us last year before we get ready for the upcoming festive window displays!
The Guerlain flagship store on Champs รlysรฉes had a stunning Christmas window display in 2022. The beautiful white and gold colour scheme, along with the symbolic beehives crafted with gold lighting stripes, formed a captivating Christmas tree that mesmerized passersby. This inspiring and graceful display showcased Guerlain’s holiday spirit, spreading joy and warmth to all who saw it.
Photo shot in Paris, France
1. Guerlain

Dior’s last Christmas season was nothing short of magical. Together, they created 44 stunning Christmas window displays with the theme of “Fabulous World of Dior”, transforming the store display into a charming Gingerbread house.
The motifs from Dior’s 2023 cruise collection were creatively reimagined using Christmas cookies and gingerbread, resulting in gigantic compass roses, flowers, ropes, and gingerbread dollhouses. The resulting display was truly inspiring and captured the imagination of all who saw it.
Photo shot in Paris, France
2. Christian Dior

At its iconic Parisian Maison Vendรดme, Louis Vuitton was again wowed with creative Christmas windows. Throwback to 2021, it features a spectacular golden sun sculpture, its towering metallic rays emanating outward. Numerically representing the year of the brand’s founding, the one-of-a-kind installation transports viewers and stops traffic in the elegant square. While many opt for traditions, Louis Vuitton thinks unconventionally, making this sunny motif that strategically brands through imagination. For creativity in luxury, Louis Vuitton continues setting the bar.
Photo shot in Paris, France
3. LV

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