

Tiffany & Co.’s window displays are an enchanting ode to love and romance, beautifully reflecting the brand’s rich heritage. Under the theme, these visually captivating installations feature iconic symbols such as Cupid’s Arrow, the Heart, and the Apple—each meticulously crafted to evoke the timeless elegance Tiffany is known for.
At the heart of these displays is the Tiffany® Setting, the ultimate symbol of love since its introduction in 1886. Encircled by Cupid’s arrows, it pays homage to Tiffany’s famed window director, Gene Moore, who often used the arrow motif to celebrate romance in the flagship store on Fifth Avenue. The arrows, a powerful symbol dating back to the 19th century, provide a striking visual, guiding visitors’ eyes to the iconic engagement ring that has represented love for over a century.
With each display element, from the delicate heart to the symbolic apple pierced by Cupid’s Arrow, Tiffany & Co. continues to tell a story of love, craftsmanship, and legacy. These windows are a reminder of how love transcends time, beautifully captured through Tiffany’s artistic vision.
If you have exciting projects in luxury window displays and product displays, welcome to contact our project management team at enquiry@tdf-asia.com or give us a call at +852 2116 9583.

