Visual Merchandising Stories in September

1. Delvaux - Mythical Highway

luxury fashion store window, luxury window display

Themed with Mythical Highway, Delvaux introduces The D Tote and features the Tempête and Brillant MM Flywheel handbags this season. Inspired by the steering wheel of a fine collector’s car, the Flywheel design punctuates the Brillant’s outline. Hence, the House imagined a long-distance car journey map in the campaign to highlight the symbolic stitches. It is also added to be in the luxury fashion store windows.

Photo shot at K11 Musea, Tsim Sha Tsui, Hong Kong

2. Moncler - Fall/Winter 2021

flagship store windows, TDF visual merchandising

Founded in 1952, Moncler has been inspired by wanderlust to create collections blended with comfort in extreme climates. The Fall/Winter 2021 collection was designed to satisfy this strange moment when we travel limitlessly online but stay-at-home or stay in the country. Hence, we can see a collection with quirk and comfort in the flagship store windows to fit the season.

Photo shot at Harbour City, Tsim Sha Tsui, Hong Kong

flagship store windows, TDF visual merchandising

3. Chanel - Les Beiges

Chanel debuted its new products for the Les Beiges collection, themed with “Natural is a style”. The campaign highlights the simple and natural-looking make-up result of the new products. 

In the store windows, books are printed with different messages on the spine to emphasize the natural make-up results of the new collection. It thus aligns with the promotion video and helps strengthen the memories of the shoppers. 

Photo shot at K11 Musea, Tsim Sha Tsui, Hong Kong

If you have exciting projects in luxury window displays, window props, product displays and fixtures, welcome to check out our services here or contact us directly.

cosmetic store window, cosmetic window props, TDF visual merchandising

Intellectual Property Disclaimer: The materials shared here are intended solely for inspirational and educational purposes to foster creativity and discussion. They are not meant for commercial use, and we do not claim ownership or rights to any trademarks, logos, designs, or copyrighted materials [more details].

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